Our Story

At NewLeaf Partners, our journey began with a simple but powerful conviction: that sales should be more than transactions — sales should be built on genuine relationships and measurable outcomes. Too many sales organizations focus on product and service features, not on what their customers truly need to prosper. We founded NewLeaf to shift that paradigm.

We are a global team of experienced practitioners — former sales executives, account managers and consultants — who have walked in the shoes of our clients. We’ve lived and worked across the Americas, Europe, Africa, and Asia, which gives us a deep understanding of how markets change, how customers think, and what sales teams face in a fast-evolving environment.

Our leadership includes Sam Barcus in the U.S., Sibille Hallmann and Andreas Goldmann across Europe, Marty Comber in Canada, and Khanyisa Malabi in Africa — all bringing decades of global and regional experience. Together, they guide a core team of seasoned professionals as well as more than 30 specialists.

From the very beginning, our mission has been to help sales organizations transform — not just through training, but by embedding real change. We invest heavily in consultative assessments to understand your sales leadership culture, sales maturity, and learning dynamics. This insight becomes the foundation for action.

Once we determine your current vantage point, we work side by side to define what comes next. Whether in a global enterprise or a mid-sized business, we co-create development initiatives — based on our insights and grounded in strategy, execution, and accountability — that truly make a difference.

We don’t just design programs; we implement them. With NewLeaf’s Sales Effectiveness, Sales Leader Lab, Selling Outcomes, Margin Academy, and Sales Coaching, we help you build a sales organization that can navigate change, deliver impact, sustain growth and create value.

Why do we do this? Because we see a world where business is changing faster than ever. Markets shift, customer expectations evolve, and traditional product/services-push selling isn’t enough. We believe in working to create a partnership with our clients — understanding your reality, jointly solving complex problems, capitalizing on opportunities, and building long-term, impactful sales capabilities.

Today, NewLeaf Partners is proud to support clients around the globe on this journey. From evolving leadership to enabling high-performance teams, we help organizations turn over a new leaf — transforming how they sell, how they lead, and how they deliver value.